Multi-Store Skincare Network
Engineered and deployed a high-performance eCommerce ecosystem for a major skincare conglomerate. By developing a unified, speed-optimized WooCommerce framework, we successfully revamped six niche-specific brands—including Serum.pk and Sunblock.pk—delivering consistent branding, lightning-fast load times, and superior SEO rankings across the entire network.
Category
Woocommerce Development
Client
Confidential (Skincare Group)
Start Date
December 3, 2025
Designer
Jazib Rehman
Project Description
The objective was to revitalize six independent skincare brands by moving them onto a unified, high-conversion design pattern. The client required a "speed-first" approach to ensure that high-traffic niche domains like Moisturizer.pk and Cleanser.pk maintained ultra-fast loading speeds while sharing a consistent, trustworthy aesthetic that drives customer loyalty.
THE STORY
The client managed a diverse portfolio of skincare stores but struggled with inconsistent performance and fragmented design across their domains. We stepped in to create a master "Blueprints" theme—a custom-designed, SEO-hardened WooCommerce setup. This allowed us to roll out a cohesive brand identity across Serum.pk, Cleanser.pk, Sunblock.pk, Moisturizer.pk, Lipcare.pk, and Personalcare.pk. The result was a streamlined management process for the client and a premium shopping experience for their customers.
OUR APPROACH
Performance Engineering: Prioritized Core Web Vitals to ensure every site in the network achieves peak speed, reducing bounce rates and improving mobile shopping experiences.
Unified Design Pattern: Developed a flexible, high-end design system that maintains brand consistency while allowing for niche-specific product curation across all six sites.
SEO-Driven Architecture: Implemented a robust technical SEO framework for each domain, ensuring that category-specific keywords (like "best sunblock in Pakistan") rank effectively.
WooCommerce Optimization: Tailored the backend for rapid product management and bulk updates, allowing the client to manage a massive multi-site inventory with ease.
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